Steve Mouzon has written a very useful book for designers and builders (planners, etc.) who hope to capitalize on the web and social media. Steve asked many of us to review his book, and I took him up on it. I’ve already heard of slight revisions based on input, so what I read is the e-book equivalent of a “galley.” Apparently, something like 200 people agreed, so – following his book’s advice – I’ll limit my review to an area in which I think I can add value. For me, the central question is, “How should we approach social media?” That's second to "Who should buy this book?" I think there is a danger of becoming mercenary – and to his credit, I’m sure Steve would be horrified if that were to happen.